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Friday, August 10, 2007

Leaflet Printing: Make It Aesthetically Beautiful

Very often when I hold the morning newspaper loosely, something drop out from inside it. And I discover it nothing but a Leaflet claiming that so and so product or service is the best or the most cost-defective. Sometimes, I see some free offers mentioned in them. Their language is highly appealing; easily able to grab attention.

I think most of my fellow countrymen ignore this pushing advertisement (I wonder which advertisement is not is not pushing)! Anyway, it will be wrong to say that I never give any attention to the leaflets. Sometimes, if the leaflet printing is too attractive, I can’t resist giving a glance at them.

I have observed that some of the companies could take the task of leaflet printing to an artistic level. Use of colour, letter font, their arrangement ─ all these together create an aesthetically attractive piece. I believe, such leaflets appeal to even the most puritanical person. The busiest also may not leave them unread.